Marketing and Technology Resources for a Digital World
PRODUCT MARKETING
Our principals have deep, hands-on experience in the tech industry. We are engineers and product marketing specialists and will help you define or refine your go-to-market strategies, positioning, messaging and targeting. We can create and manage channel partner programs and open new markets. We think strategically and act tactically.
- Go-to-Market Planning
- Market Intelligence
- Market Requirements (MRD)
- Product Requirements (PRD)
- Use Cases
- Positioning
- Competitive Intelligence
- Sales Enablement
- Messaging
- Segmentation
- Analyst Relations
- Channel Support
- Customer Advisory Boards
- Partnerships
- Product Demos
- Lead Generation
- Customer Retention
- Field Marketing
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