nimbin

MARKETING AGENCY

Strategic Thinking, Creative Solutions, Flawless Execution

TARGET AUDIENCES

Market Research

MEDIA RELATIONS

CASE STUDIES

APPS

ENGINEERS

CHANNEL

PRODUCT MARKETING

DESIGN

BRANDING

White Papers

COMMUNICATIONS

PRICING

ADVERTISING

STRATEGY

PRODUCT SHEETS

KEY MESSAGES

POSITIONING

Lead Gen

SEO

LOCALIZATION

SOFTWARE

HTML EMAIL

PRESS RELEASES

SEGMENTATION

ANALYTICS

MOBILE

SOCIAL MEDIA

BLOG

BANNERS

We'll Help Define Your

Mobile Strategy

GO-TO-MARKET

Planning

Build and Support

CHANNEL PROGRAMS

Full Service Marketing Partner • White Papers • Press Releases • Web Design • SEO • Tag Mapping • Advertising • Banners • HTML Email • Lead Gen • Media Relations • Product Sheets • Case Studies • Channel Marketing • Pricing • Forecasting • Market Research • Branding • Key Messages • Positioning • Corporate Communications •

Product Marketing

We specialize in helping companies launch new products, expand into new markets and geographies and open new channels of distribution.

Communications

From creating new brands to increasing an existing brand's value and sales, we will work with you to determine the right messages and media to realize marketing goals.

Creative

We'll distill your key messages and brand values into a distinctive strategic campaign brought to life with compelling creative that will engage target audiences and markets.

Learn More

PRODUCT MARKETING

Our principals have deep, hands-on experience in the tech industry. We are engineers and product marketing specialists and will help you define or refine your go-to-market strategies, positioning, messaging and targeting. We can create and manage channel partner programs and open new markets. We think strategically and act tactically.

Go-to-Market Planning
Market Intelligence
Market Requirements (MRD)
Product Requirements (PRD)
Use Cases
Positioning

Competitive Intelligence
Sales Enablement
Messaging
Segmentation
Analyst Relations
Channel Support

Customer Advisory Boards
Partnerships
Product Demos
Lead Generation
Customer Retention
Field Marketing

CREATIVE

We work closely with you to understand your goals, your culture, and your mission. We dive deep into your audience’s world — then develop compelling content communicating clear and lasting messages. Our solutions inspire engagement and motivate action.

Graphic Design
Advertising Creative
Trade Show Graphics
HTML Email
Website Design
Digital Ads
Logo/Identity

Packaging & POS
Video Production
Sound Design and Music
Animations
Information Architecture
Web Applications
HTML/CSS

WordPress
Content Management System
User Interface Design
Photography
Illustration
Landing Pages
Microsites

MARKETING COMMUNICATIONS

Our Marcom professionals have worked with many successful and well-known brands from High-Tech to Consumer Products, Hardware to Software and B2B to B2C. We'll help you create an integrated communications plan to deliver your message and engage your target audiences where and how they receive their information.

Marketing Planning
Communication Strategy
Public relations
Advertising Print/Digital
CRM/Salesforce
Copywriting
Collateral Production

Trade Show Support
Media Planning/Buying
Placed Articles
Social Media
Blogging
Branding
Direct Marketing

Website Strategy & Development
Marketing Analytics
Promotions
Online Marketing
Email Marketing
Events
Webinars

EVOFEM

Lumension

Conway Family Wines

QUALCOMM

QUALCOMM - San Diego, CA

We worked with two start-up units at communications giant QUALCOMM Inc.: the Internet Division, home of Eudora and later BREW; and the technology-promoting semiconductor division (QCT). Both units became successful, with the semiconductor division racing to a billion+ dollars in revenue. Semiconductors became QCOM's largest and most profitable division, gaining 90+% market share and driving the global expansion of CDMA.

Our contributions included marketing strategy and planning, creating global advertising and public relations campaigns, media planning and buying, trade show booth design and support, positioning, messaging, marketing and technical writing, collateral design and production, packaging and identity design, localization, channel marketing and website design and development.

The company was rewarded with dramatic increases in awareness and sales. The work garnered industry recognition with numerous advertising awards and the PRSA's Silver Anvil Award for public relations campaign in the technology sector.

Product Marketing

Marcom

Print/Digital Creative

Media Buying

Marketing Planning

Idenity Design

Packaging

Channel

Direct Mail

Global

Localization

Branding/Messaging

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WORDRAKE

EVOFEM San Diego, CA

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Evofem Inc wanted to refresh their Softcup Brand. We worked closely with the Evofem marketing team to update their branding and messaging, and to write a new strategic marketing launch plan including media recommendations.

We then created a print and digital campaign that ran in Cosmopolitan and cosmopolitan.com. Our media experts planned, negotiated, purchased and managed the media buy.

Sales dramatically increased year over year. Our digital spots delivered over 21 million impressions (6 months) and easily exceeded site averages for CTR and Conversion rates, resulting in increased sampling of the product and building the social media community.

Marketing Planning

Print Ad Creative

Media Buying

Branding

Messaging

Digital Creative

Research

Targeting/Segmentation

Conway Family Wines - Paso Robles, CA

The Conway family asked us to write a marketing plan for their collection of fine wine brands. Of course we jumped at the chance! The plan included strategic objectives, targeting, branding, messaging, segmentation, POS, channel (retail, on-premise) sales and media recommendations.

We then designed and developed the Deep Sea brand website, including content creation, custom CMS and E-Commerce functionality.

Web Design

Web Development

Marketing Planning

Marketing Writing

Branding

Messaging

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WORDRAKE Seattle, WA

Prior to the Launch of the company's groundbreaking new software product, the engineering department asked us to build and manage their beta program. This included: recruiting, creating and managing the beta participant database; executing all mailings; designing surveys; and reporting the results. We also set up the company's Intranet using Sharepoint.

The successful beta program allowed key product features, pricing and audience targeting to be determined.

Program Management

CRM

Database

Sharepoint

Surveys

Reporting

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LUMENSION – Scottsdale, AZ

The nice folks at LUMENSION needed a fast turnaround for European and US trade shows. We wrote and produced collaterals, illustrations, trade show graphics and advertisements in both German and English.

Collaterals

Trade Show/Events

Advertising

Marketing

Channel

Localization

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NetMotion Wireless

NetMotion Wireless – Seattle, Wa

Nimbin “embedded” three execs with NetMotion WIreless, a world-wide leader in Mobile VPN Software for over one year (XX-2013-Oct 2014) to support product marketing and marketing communications efforts while the parent equity firm searched for a new CEO, President and Sr VP of Sales & Marketing. We held down three positions, Director of Product Marketing, Director of Corporate Communications and Channel Marketing Manager.

During this time we supported XX product launches, created a new channel partner program and supported International expansion into EMEA and LatAm. In 2014 alone, we made 19 press releases, held 37 press briefings, 24 analyst briefings garnering 90+ articles for a total reach of 7.75 million. This led to winning several product awards and a Gartner “Cool Vendor” acknowledgment for 2014.

In addition, we wrote XX of Product Sheets, XX White Papers, XX Channel Docs, and localizing 24 documents for French, German and Spanish audiences. We managed the company’s web site, created banners, videos, animations, html emails, web pages, trade show/events support and directed Social efforts such as blogs, Facebook, Twitter and Linked-in.

iOS/Android Apps

Product Marketing

Channel Marketing

Public Relations

Marketing Writing

Analyst Relations

International

Trade Show/Events

Advertising

Web/Social

Design

Presentations

iOS/Android Apps

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NetMotion Wireless - Seattle, WA

Nimbin “embedded” three key Marketing leaders within NetMotion WIreless, a world-wide leader in Mobile VPN Software for over one year (Apr. -2013-Oct 2014) to provide product and channel marketing along with marketing communications services while the company was going through expansion and reorganization. Those three positions were: Director of Product Marketing, Director of Corporate Communications and Channel Marketing Manager.

During this time we supported multiple product launches, worked with Sales to revise their channel partner program and supported International expansion into EMEA and LatAm. In 2014, we increased the company's public exposure, improved analyst relations and helped lead them to winning several product awards, including being acknowledged as a Gartner “Cool Vendor".

As part of this engagement, we wrote and produced product/data sheets, white papers, channel documents, and trade advertisements, and we localized of over 30 documents for French, German and Spanish audiences. We managed the company’s web site and directed Social efforts such as blogs, Facebook, Twitter and LinkedIn. We created banners, videos, animations, html emails, web pages, and trade show/events support.

Product Marketing

Channel Marketing

Public Relations

iOS/Android Apps

Marketing Writing

Analyst Relations

International

Trade Show/Events

Advertising

Web/Social

Design

Presentations

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PROJECTS

OUR MISSION

We firmly believe in our mission of helping our clients identify and communicate a sustainable competitive advantage — by producing innovative marketing strategies and creative tactics supported by proven metrics for success.

OUR VISION

Our vision is to take full advantage of today's rapidly evolving technological and social landscapes by building a team of experienced and inspired marketing and technology experts to support our clients goals and objectives.

WHO WE ARE

We are marketers, strategists, technologists, writers, designers, engineers, thinkers, patent-holders, web gurus, publicists, product specialists, inventors, communicators, artists, musicians, poets and tricksters.

WHAT WE DO

We listen, we research, we learn, we understand your market and product roadmap, We empathize with your customers needs, we observe where they live and work and obtain their information, we deliver relevant information directly to them — when and where they want it. We take notice and act on our dialog with your customers. Our job is to reinforce your long-term commitment, build brand value, increase sales and grow market share.

OUR EXPERIENCE

We have launched and nurtured many award-winning products, successful start-ups, and new divisions within Fortune 500 companies. This is the marketing team that has taken an installed user base from 100,000 to over 20 million. This is also the team that won the coveted Silver Anvil Award of Excellence, the highest award from the Public Relations Society of America for 'Marketing Consumer Products – Technology Category'. Our creative has won awards domestically and internationally, while driving increased sales and awareness and growing market share. Our engineering experts have worked on every platform imaginable from software and UI development to mass storage and mobile device designs.

ABOUT US

Launching a Product? Redefining your Brand Platform and Messaging? Zeroing in on your Target Audience? Sharpening Go-To-Market Plans? Want smart, distinctive creative? Or maybe you simply need extra hands on deck for your Marketing efforts?

Drop us a line below and let's start the conversation.

Managing Director

Tracy Crowe is the team leader for product, strategy, and channels. Tracy has held senior product marketing and market development positions at Neterion, Qualcomm, Emulex and Hewlett-Packard. He is the former VP of Marketing for JNI Corporation, where he helped grow revenue to over $100M in two years, during which time the company also went public.

Art Director

John Dennis is an Internet art director. John's skills include: Interface Design, Animation, Website Development, XHTML/HTML, CSS, Javascript, Spry, XML, Wordpress, Social Network Page Design, and Search Engine Optimization.

Managing Director

Ed Knowlton is a "launch" specialist, helping many companies and brands go from business plan to market leader. He has worked closely with many well-known companies such as: Lucasfilm Ltd., Rolling Stone, Us Magazine, Macuser, A.C. Neilsen, Hewlett-Packard, LG, Samsung, Sony, Sprint, Verizon, Evofem and Qualcomm.

Technologist

James Robarts is an accomplished technology visionary and software project manager. For over 20 years he has been researching, proposing, refining, and shipping market-making software. His system architecture and user interface innovations have benefited hundreds of millions of users and generated significant revenue and patent portfolios.

Customer Success

Ken Breshears is a customer support and success expert that has implemented award winning support processes and procedures with industry leaders worldwide including Qualcomm, Verizon, AT&T, Ford, OnStar, AAA, Docomo, Volkswagen/Audi, Garmin and many others.

Product Specialist

David Jensen is a product management veteran leveraging 15 years experience in market and product strategy for small and large companies in the start-up, growth and turn-around stages.

Channel Specialist

Susan Goeben specializes in the development and implementation of technology go-to-market plans, partner marketing, vendor and resource management, events and demand creation programs.

Marketing Writer

John White is a technology marketing writer. He creates persuasive stories about software, hardware, mobile, wireless, IT and healthcare for clients like AT&T, HP, Intel, FICO and Qualcomm.

PEOPLE

Marketing and Technology Resources for a Digital World